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30,000 layoffs at Google: A reflection of the impact of artificial intelligence on employment

12,000 announced 30,000 possible

Google has Announced recently a wave of layoffs that could affect up to 30,000 employees, marking a turning point in the company's labor history. Google's official statement about the recent layoffs can be found on its blog, where Sundar Pichai, CEO of Google, shared an email addressed to the company's employees. In this email, Pichai announces the reduction of the workforce by approximately 12,000 people, although there are media reports and speculation that are not directly confirmed by Google's official statement that point to a number of almost triple the number of layoffs. This move, driven by advances in artificial intelligence, not only reflects a change in Google's internal structure but also signals a broader trend in the tech sector.

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Humans exit as robots enter, an artist's depiction of AI's change in employment, created with Midjourney

The ad sales unit will be the most affected

Google, in its recent restructuring, has highlighted the impact of AI on the labor market. The company has indicated that the layoffs will focus mainly on its ad sales unit, where AI has begun to play a crucial role. While there is no detailed official statement from Google about the layoffs, internal sources have suggested that the reorganization is a direct response to the improved efficiency and capability brought by AI.

Replacing people with AIs in other companies

The trend of replacing jobs with AI solutions is not unique to Google. Companies like Amazon and Microsoft have shown similar patterns. For example, Amazon has integrated AI systems into its warehouses, improving efficiency but also reducing the need for labor. Microsoft, for its part, has been investing in AI to streamline its operations and services, which has led to a reduction in certain job roles. Globally, it is estimated that the AI could replace up to one billion jobs in the next decade, although it is also predicted to create 97 million new jobs by 2025. In the United States, nearly half of employment is at risk of being computerized in the next 20 years. The adoption of AI in the business sector is on the rise, with a third of companies replacing human tasks with AI solutions, significantly impacting work dynamics.

How do investors see it?

The impact of such layoffs on stock market value has been mixed. Following Google's restructuring announcements, Alphabet shares saw a positive swing. This pattern has been repeated at other tech companies, where staff cuts tied to AI efficiency have often led to an increase in stock value, reflecting market confidence in strategies geared toward automation and operational efficiency.

Investor reaction to Google's announcement to cut 12,000 jobs was generally positive. Shares of Alphabet, Google's parent company, jumped more than 5% at the close of trading following the announcement. This increase mirrors a trend seen at other large tech companies, where staff cuts related to efficiency and automation have often led to an increase in stock value. For example, Meta's stock is up 35% since it announced 11,000 layoffs on Nov. 9, and Amazon's stock is up 13% since it laid off 18,000 people earlier that month.

The Future of Work in the Age of AI

The case of Google and other tech companies raises fundamental questions about the Future of Work in the age of AI. As automation becomes more prevalent, the skills required in the labor market are changing. Technology professionals face the challenge of adapting, updating their skills and training in areas complementary to AI.

Balancing innovation and social responsibility
This new labor landscape also implies a responsibility for leading technology companies. Innovation should not be detrimental to well-being at work. Google, like its peers, faces the challenge of balancing technological advancement with social responsibility. This includes retraining and continuing education initiatives for affected employees.
The layoffs at Google are a reminder that the age of AI is reshaping not only the technology we use, but also how and by whom work is done. For companies and professionals in the sector, it is a call to adapt and reflect on how technology can serve society in an equitable and sustainable way.