Label: Business Strategy
ChatGPT writes better, Perplexity investigates better, Claude programs better, and Gemini 3 thinks better
By Javier Cuervo For three years we have lived quietly. If someone asked which artificial intelligence "won", the answer came out almost automatically: ChatGPT wins. End of discussion. The rest were "interesting" alternatives, but secondary. And November 2025 arrives, OpenAI launches GPT-5.1, Anthropic makes a move with Claude Sonnet 4.5, and six days later Google responds with...
ChatGPT-5 and increased talent in the organization
Sam Altman, CEO of OpenAi, had hinted at the arrival of the next generation of ChatGPT before its official launch. In a post on X, Altman teased that they were working something new that people will love and even shared a GPT-5-generated response recommending a TV show about AI. Finally, in...
Is content marketing dead? New rules for search engine optimization
HubSpot and the decline of a volume-based strategy HubSpot is, without a doubt, one of the biggest names in the world of content marketing. This company, founded in 2006, has not only been a pioneer in popularizing the concept of inbound marketing, but has also developed tools specifically designed to...
What is a tech wrangler?
These days, technology evolves at such a speed that companies cannot stay on the sidelines or miss a single minute of its evolution, because they would lose competitiveness. Most of the people who work in companies are not in a position to keep up with the pace of evolution. That is why we are ...
According to Gartner, the barriers to implementing AI are difficulty in demonstrating value (49%) and lack of talent (42%)
It's not the technology, it's the people The adoption of artificial intelligence (AI) solutions in companies is marked not only by technological advances, but mainly by how organizations integrate strategy, technology, and people. This approach to technology and people strategy is crucial to overcoming common barriers and...
The transformative power of AI in programming: IBM CEO Arvind Krishna speaks
Artificial intelligence (AI) is revolutionizing multiple industries, and IBM, under the leadership of its CEO Arvind Krishna, is at the forefront of this transformation. In a recent CNBC video, Krishna shared his excitement about integrating AI into coding and how this is shaping IBM's future. The...
Café Proportione 1: from Aveiro to the world
"El Café Proportione: Strategy, Technology and Human Talent in Debate with Mayte Tortosa and Javier Cuervo" stands as an innovative platform for dialogue where, in the company of a select café, the dynamics of business strategy, the technological revolution and human talent management are explored. This virtual forum stands out for its...
Sam Altman leaves and returns to OpenAI
Sam Altman will not return to OpenAI
Which countries lead artificial intelligence in percentages?
Investment in artificial intelligence (AI) is no longer an option; It has become a necessity for modern economies. According to a Gartner report, AI will add $15.7 billion to global GDP by 2030. But which countries are at the forefront of this technological revolution? And how are they positioning their investments to maximize...