Label: Technology Strategy
$6,600M investment in Lovable. What is this vive coding?
Imagine this scene: You have a simple idea: an internal tool so that the sales team does not waste time, a dashboard that brings together data that is currently dispersed, or a small app for customers to repeat purchases without friction. Nothing epic. Nothing "disruptive". Just something useful. You go to the IT department, they tell you yes, that...
GEO (generative AI search engines) is still a blue ocean
In January 2021, Davinci – an advanced language model from OpenAI – was already anticipating a radical change in the way information is searched on the internet. Instead of offering the user a list of blue links, this artificial intelligence demonstrated that it was possible to generate direct and detailed answers to queries. This breakthrough marked the...
ChatGPT writes better, Perplexity investigates better, Claude programs better, and Gemini 3 thinks better
By Javier Cuervo For three years we have lived quietly. If someone asked which artificial intelligence "won", the answer came out almost automatically: ChatGPT wins. End of discussion. The rest were "interesting" alternatives, but secondary. And November 2025 arrives, OpenAI launches GPT-5.1, Anthropic makes a move with Claude Sonnet 4.5, and six days later Google responds with...
xAI's acquisition of X (Twitter): analysis and consequences
Elon Musk merges xAI with X (Twitter) in a strategic operation uniting advanced artificial intelligence with the largest global flow of human data in real time. At Proportione we see in this integration a clear logic and a decisive competitive advantage over models such as ChatGPT, since without abundant and updated data the AI would not be able to...
GPT-4.5: OpenAI takes another step forward in AI, but the real change is yet to come
Artificial intelligence is advancing fast, but the strategy behind each release matters just as much as the technology itself. OpenAI has just presented GPT-4.5, a model that expands its knowledge and efficiency, but does not yet represent the great leap expected. This model is, in essence, an intermediate step before the arrival of GPT-5,...
The alleged hacking of the Tax Agency: the real target was a private agency
What seemed like a massive cyberattack on the Tax Agency has taken an unexpected turn. After days of investigations, the AEAT has confirmed that there was no breach in its systems or data of compromised taxpayers. The real target was a private agency in Malaga, which handles tax information on small companies and individuals. The...
What AI should I put in my company? Comparison and expectations for the future
Spoiler: ChatGPT is the best because it's the one we train the most among all This month, OpenAI presented a new artificial intelligence (AI) model, called o1, which marks an important advance in the ability to "reason". Unlike previous versions, this model can break down complex problems into simpler steps and solve them in a way that is easier to solve.
Apple's AirPods Pro have been approved as headphones in the United States
The recent approval of AirPods Pro 2 as headphones in the United States by the FDA is not only an important milestone for Apple, but also a clear example of how massive investment in consumer devices can lead to extraordinary technological advances. What was originally an accessory to listen to...
What is a tech wrangler?
These days, technology evolves at such a speed that companies cannot stay on the sidelines or miss a single minute of its evolution, because they would lose competitiveness. Most of the people who work in companies are not in a position to keep up with the pace of evolution. That is why we are ...
In 8 months, agencies have laid off 5% of their staff. This is how technology is rewriting the rules of marketing
In a world where automation and artificial intelligence are transforming entire industries, the programming and marketing sectors are no exception. Recent projections indicate that the employment of programmers in the United States will fall by 11% between 2022 and 2032, with a loss of 147,000 jobs. But it's not just the...