Label: Futures of Work
$6,600M investment in Lovable. What is this vive coding?
Imagine this scene: You have a simple idea: an internal tool so that the sales team does not waste time, a dashboard that brings together data that is currently dispersed, or a small app for customers to repeat purchases without friction. Nothing epic. Nothing "disruptive". Just something useful. You go to the IT department, they tell you yes, that...
How to take a university exam allowing students to use AI
By Javier Cuervo – Co-founder of Proportione, professor of innovation and strategy at UNIE. PhD student in business innovation – Universidade de Aveiro Initial resistance: fear of a new technological "trap" Many teachers have received the irruption of generative artificial intelligence tools (such as ChatGPT) with concern. In the corridors of our faculties you can find a wide range of...
The alleged hacking of the Tax Agency: the real target was a private agency
What seemed like a massive cyberattack on the Tax Agency has taken an unexpected turn. After days of investigations, the AEAT has confirmed that there was no breach in its systems or data of compromised taxpayers. The real target was a private agency in Malaga, which handles tax information on small companies and individuals. The...
OpenAI's Canvas: A ChatGPT tool for writing or drawing by hand
ChatGPT grows with OpenAI's Canvas, which is set to change the way we work with writing and coding projects. From Proportione's perspective, this tool presents a unique opportunity to drive efficiency in creative and technological processes, while optimizing talent management in organizations....
What is a tech wrangler?
These days, technology evolves at such a speed that companies cannot stay on the sidelines or miss a single minute of its evolution, because they would lose competitiveness. Most of the people who work in companies are not in a position to keep up with the pace of evolution. That is why we are ...
In 8 months, agencies have laid off 5% of their staff. This is how technology is rewriting the rules of marketing
In a world where automation and artificial intelligence are transforming entire industries, the programming and marketing sectors are no exception. Recent projections indicate that the employment of programmers in the United States will fall by 11% between 2022 and 2032, with a loss of 147,000 jobs. But it's not just the...
In the United States, there are already too many programmers thanks to no-code and ChatGPT
The job market for programmers in the United States has reached an inflection point, with an 11% drop in programmer employment projected between 2022 and 20321. This translates into the loss of approximately 147,000 jobs over the next decade. This phenomenon, driven by automation, the rise of the...
The autonomous vehicle: The largest and fastest employment revolution in Iberia's history
Imagine a future where thousands of jobs we know today simply disappear. In Spain and Portugal, that reality could be just around the corner. Autonomous vehicles, which just a few years ago seemed like science fiction, are beginning to transform our cities and economies at a speed few anticipated. Between 300,000 and 500,000...
A story about the importance of critical thinking in using ChatGPT for SEO
At a digital marketing agency, specializing in SEO, consultants were working on a new strategy to position a key client in the first results of Google. They were asked to imagine being the chief innovation officer of a large tech company facing a crisis: the leak of a secret of the...
Why Facts Don't Change Our Minds and Their Relationship to Change Management in Business
Resistance to change is a common phenomenon from an individual and organizational point of view. This is pointed out by James Clear, lecturer and writer of the global bestseller, Atomic Habits, focused on habits, decision-making and continuous improvement. In his article "Why Facts Don't Change Our Minds," he provides...