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Generative AI in eCommerce and education. Interview with Javier Cuervo

At Proportione, the technological avant-garde is not only an aspiration but a palpable reality. Javier Cuervo, consulting partner at Proportione, joined Lucas Cervera to discuss how artificial intelligence, in particular ChatGPT, Midjourney, and Beautiful.ai, is revolutionizing the e-commerce and education.

ChatGPT: a strategic partner in content and analytics

ChatGPT has emerged as a catalyst in content generation and data analysis, enabling a deeper understanding of customer needs and unprecedented personalization. At Proportione, we use ChatGPT to:

  • Inspire content ideas and structure blogs, leveraging their ability to generate coherent and relevant texts.
  • Facilitate internal communication, from the creation of agendas to the writing of emails, optimizing processes and decision-making.
  • Improve customer interactions, providing support and generating product recommendations based on individual behavior patterns and preferences.

Midjourney: Images that tell stories

Midjourney, in collaboration with ChatGPT, has become a key element for the creation of images that not only capture attention, but also tell the story of our brand. This powerful duo allows us to:

  • Generate impactful visual images, which complement our written content and strengthen Proportione's online presence.
  • Personalise visual representations, ensuring that each image faithfully reflects the essence and values of our message.

Beautiful.ai: Presentations that capture the essence of the message

Presentations are crucial for communicating complex ideas clearly and effectively. Beautiful.ai, supported by ChatGPT's language generation capabilities, allows us to:

  • To design attractive and coherent presentations, which reflect Proportione's quality and professionalism.
  • Automate and optimize the creation of content for presentations, allowing us to focus on the message and narrative.

GPTs: specialization and efficiency

At Proportione, we understand the value of specialization. Use Specialized language models , or GPTs, for specific tasks, ensuring that complex queries are handled efficiently and effectively, without overloading the main ChatGPT platform.

Application in e-commerce and education

In the e-commerce space, ChatGPT has enabled us to transform the customer experience, offering personalized recommendations, interactive product descriptions, and seamless customer service, all based on a deep understanding of customer preferences and behaviors.

In the education sector, we have adopted ChatGPT as a tool for Facilitate learning personalized, helping students explore topics at their own pace and style. It has also simplified administrative tasks, allowing educators to spend more time on direct teaching.