Latest reports
AI Without Guarantees: Lessons from Deloitte Australia and the Solution 20–60–20
A stumble in Australia that dynamited confidence in AI Two months ago, an episode in Australia set off alarms about the risks of applying generative artificial intelligence (AI) without proper human supervision. Deloitte Australia had been hired in December 2024 by the Department of Employment and Labour Relations (DEWR) to assess...
More strategy and less code. The supply of programmers falls by 31%
The "first victim" of AI: the traditional programmer A few years ago it was unthinkable that programmers would suffer the impact of artificial intelligence in their own flesh. However, the figures are devastating: job offers for programmers in Spain have fallen from 7.9% to 5.4% in three years, which has led to a drop in the number of...
ChatGPT-5 and increased talent in the organization
Sam Altman, CEO of OpenAi, had hinted at the arrival of the next generation of ChatGPT before its official launch. In a post on X, Altman teased that they were working something new that people will love and even shared a GPT-5-generated response recommending a TV show about AI. Finally, in...
How to take a university exam allowing students to use AI
By Javier Cuervo – Co-founder of Proportione, professor of innovation and strategy at UNIE. PhD student in business innovation – Universidade de Aveiro Initial resistance: fear of a new technological "trap" Many teachers have received the irruption of generative artificial intelligence tools (such as ChatGPT) with concern. In the corridors of our faculties you can find a wide range of...
xAI's acquisition of X (Twitter): analysis and consequences
Elon Musk merges xAI with X (Twitter) in a strategic operation uniting advanced artificial intelligence with the largest global flow of human data in real time. At Proportione we see in this integration a clear logic and a decisive competitive advantage over models such as ChatGPT, since without abundant and updated data the AI would not be able to...
GPT-4.5: OpenAI takes another step forward in AI, but the real change is yet to come
Artificial intelligence is advancing fast, but the strategy behind each release matters just as much as the technology itself. OpenAI has just presented GPT-4.5, a model that expands its knowledge and efficiency, but does not yet represent the great leap expected. This model is, in essence, an intermediate step before the arrival of GPT-5,...
Is content marketing dead? New rules for search engine optimization
HubSpot and the decline of a volume-based strategy HubSpot is, without a doubt, one of the biggest names in the world of content marketing. This company, founded in 2006, has not only been a pioneer in popularizing the concept of inbound marketing, but has also developed tools specifically designed to...
We tested DeepSeek without connecting to the internet: these are the conclusions
We have tested our local DeepSeek installation. Since DeepSeek is an LLM and open-source large language model from the 2nd country in AI: China, its installation is relatively simple on most computers, although its advanced configuration requires technical knowledge to access the code. The installation allows operation without the need for a free operation.
Neither DeepSeek Is The Giant Nor Nvidia Is Dead: The Real Change Comes With Agents
Nvidia lost half a billion in one day: record In the last 48 hours, the financial markets have experienced a real earthquake caused by the irruption of DeepSeek, a Chinese artificial intelligence startup with less than two years of life. This company has surprised the world with the launch of an advanced language model...
What are AI agents, the next big leap in business technology
Artificial intelligence (AI) agents are taking center stage and promise to transform the way businesses operate. In recent years, ChatGPT as well as other language models (LMMs) have changed the way we interact with technology. But the progress does not stop. Today, AI intelligence agents are...