Latest reports
The autonomous vehicle: The largest and fastest employment revolution in Iberia's history
Imagine a future where thousands of jobs we know today simply disappear. In Spain and Portugal, that reality could be just around the corner. Autonomous vehicles, which just a few years ago seemed like science fiction, are beginning to transform our cities and economies at a speed few anticipated. Between 300,000 and 500,000...
A story about the importance of critical thinking in using ChatGPT for SEO
At a digital marketing agency, specializing in SEO, consultants were working on a new strategy to position a key client in the first results of Google. They were asked to imagine being the chief innovation officer of a large tech company facing a crisis: the leak of a secret of the...
Why Facts Don't Change Our Minds and Their Relationship to Change Management in Business
Resistance to change is a common phenomenon from an individual and organizational point of view. This is pointed out by James Clear, lecturer and writer of the global bestseller, Atomic Habits, focused on habits, decision-making and continuous improvement. In his article "Why Facts Don't Change Our Minds," he provides...
By the end of 2024 there will be 4 times more citizen developers than developers in large companies
In today's business world, software development is undergoing a significant transformation. According to Gartner, by the end of this year, large global companies will have four times as many employees developing no-code applications as traditional programmers. This phenomenon, driven by the growing adoption of no-code and low-code tools, is redefining how organizations approach the environment.
EU Artificial Intelligence Regulation published: Implications for companies
In December, we explored the AI Act and its impact on digital transformation. Now, with the recent approval of Regulation (EU) 2024/1689 of the European Parliament and of the Council, it is crucial to understand how this regulation will affect technology strategy and people management in companies. Objectives and key areas of the regulation The Regulation of...
How Team and Customer Service Can Boost Your Career: Reflections and Inspiration
I want to share four reflections that have been crucial in my professional journey from the base of service to teams and customers. I maintain the importance of service to the team and clients as something fundamental to develop a career that is not only your livelihood, but also allows you to grow, prosper and even transcend. This...
According to Gartner, the barriers to implementing AI are difficulty in demonstrating value (49%) and lack of talent (42%)
It's not the technology, it's the people The adoption of artificial intelligence (AI) solutions in companies is marked not only by technological advances, but mainly by how organizations integrate strategy, technology, and people. This approach to technology and people strategy is crucial to overcoming common barriers and...
Dell has caused chaos with its return to the office: lessons learned
Remote work has gone from being a temporary response to the pandemic to becoming an essential component of the modern work structure. But Dell's recent attempt to return to the office has sparked controversy and discontent among its employees. The company has imposed a binary decision between teleworking and a scheme...
Premium footwear in Portugal: an opportunity for Direct-to-Consumer (DTC)
After Italy, Portugal has established itself as the second most expensive exporter of shoes in the world. This positioning is due to the combination of factors such as the high quality of the materials, the innovative design and the meticulous craftsmanship that characterizes Portuguese producers. Companies in the north of Portugal. In particular, they have...
The transformative power of AI in programming: IBM CEO Arvind Krishna speaks
Artificial intelligence (AI) is revolutionizing multiple industries, and IBM, under the leadership of its CEO Arvind Krishna, is at the forefront of this transformation. In a recent CNBC video, Krishna shared his excitement about integrating AI into coding and how this is shaping IBM's future. The...