Latest reports
Shopify Plus In-Depth – Proportione Coffee on Spotify
In the third episode of our podcast "Café Proportione", we have the pleasure of welcoming Javier Cuervo, who together with our host Mayte Tortosa, immerses us in the fascinating world of no-code and low-code. This trend is revolutionizing web development and e-commerce, allowing businesses to quickly adapt to technological demands...
Shopify Plus: Benefits and Alternatives for Enterprise Ecommerce
We've already talked about Shopify Plus at Proportione, but today we want to make a compilation of all the good, the not-so-good, and how this compares to the rest of the enterprise eCommerce world. Let's see, if you've been moving in this world, surely you already know that it's not just anything. We're talking...
Café Proportione 1: from Aveiro to the world
"El Café Proportione: Strategy, Technology and Human Talent in Debate with Mayte Tortosa and Javier Cuervo" stands as an innovative platform for dialogue where, in the company of a select café, the dynamics of business strategy, the technological revolution and human talent management are explored. This virtual forum stands out for its...
Innovation vs. regulation: the battle of artificial intelligence in the heart of Europe
Europe is at a critical crossroads, where its traditional regulatory force, known as the "Brussels Effect," is facing an unprecedented challenge in the age of artificial intelligence (AI). As the European Union moves forward with the AI Act, an ambitious regulation aimed at guiding the development and implementation of...
OpenAI Sora: Create Realistic Videos with a Few Words
In the dizzying technological advancement we are experiencing in AI, OpenAI has taken a step into the future of audiovisual content with the launch of Sora, an artificial intelligence tool that promises to transform the way companies generate and use video. This novelty not only reaffirms OpenAI's leadership in...
Artificial Intelligence Solutions for Ecommerce
At the core of technological innovation and human depth, artificial intelligence (AI) and e-commerce merge to transform not only our business practices, but also our living environment. This union represents more than a technological collaboration; It is a symbiosis that is redefining the rules of the game in the market and...
Hubspot: Artificial Intelligence Applied to the Sales Process
Artificial intelligence (AI) applied to Customer Relationship Management (CRM) systems is transforming the way companies interact with their customers, improving the productivity and efficiency of sales forces. The integration of AI in CRMs allows a 360-degree view of all interactions...
The B2B commerce and marketplace revolution was presented at Shopify Editions Winter 2024
In today's eCommerce landscape, the updates to Shopify Editions Winter 2024 represent a fundamental shift for B2B businesses and marketplaces. As a Shopify Plus partner at Proportione, we look at how these innovations transform the approach to business from a technology and people perspective. B2B Catalog Expansion: A New Frontier...
The Impact of Artificial Intelligence at Work: Challenges and Opportunities
In recent years, the advancement of Artificial Intelligence (AI) has generated an intense debate about its impact on the labor market. While some envision a future of efficiency and expanded opportunity, others fear an era of obsolescence and job displacement. In this article, we explore various perspectives, drawing on recent research and opinions from...
Generative AI in eCommerce and education. Interview with Javier Cuervo
At Proportione, the technological avant-garde is not only an aspiration but a palpable reality. Javier Cuervo, consulting partner at Proportione, joined Lucas Cervera to discuss how artificial intelligence, particularly ChatGPT, Midjourney, and Beautiful.ai, is revolutionizing e-commerce and education. ChatGPT: a strategic partner in content and analytics ChatGPT has...