Latest reports

Microsoft CoPilot: a hyperactive, all-terrain assistant for work
The AI revolution is here and it's personalized Imagine a world where your productivity software not only understands your work but also anticipates your needs, streamlines your tasks, and improves your decision-making. That's not science fiction; is the promise of Microsoft's next CoPilot, powered by technology...

Google is using Analytics data for positioning
Transparency in data usage has always been a hot topic, especially when it comes to tech giants like Google. Recently, a controversy has arisen over whether or not Google uses Google Analytics data to compile the ranking of web pages. This article aims to shed light on...

Technology Strategy in the Age of Generative Artificial Intelligence: Implications for Consulting
Generative artificial intelligence (AGI) is transforming the landscape of strategic consulting. A recent study from Harvard Business School sheds light on how AGI, specifically GPT-4, affects productivity and quality of work at a global consulting firm. This article breaks down the key findings and offers a broader view of...

Technology strategy in the age of artificial intelligence
Is your company ready for the AI revolution? Artificial intelligence (AI) is changing the game in nearly every industry, from healthcare to manufacturing and beyond. But how can companies adapt their technology strategies to take full advantage of these new capabilities? Value Creation: Beyond...

Which countries lead artificial intelligence in percentages?
Investment in artificial intelligence (AI) is no longer an option; It has become a necessity for modern economies. According to a Gartner report, AI will add $15.7 billion to global GDP by 2030. But which countries are at the forefront of this technological revolution? And how are they positioning their investments to maximize...

Ethical Limits to the Use of Artificial Intelligence in Corporate Environments
How far can artificial intelligence (AI) go in the corporate sphere without crossing ethical lines? This is a question that more and more business leaders are asking. In a world where AI is rapidly transforming entire industries, it is crucial to understand its ethical implications. The ethical dilemma of AI in companies AI...

Large Language Models: The New Frontier in Business Strategy
What are LLMs and why do they matter in the business world? Large Language Models (LLMs) like the Falcon 180B are a game-changer in the business world. Developed by the UAE Institute for Technological Innovation, Falcon 180B is a colossus in the field of artificial intelligence...

The End of an Era in SEO: How Google's New Policy Changes the Game
A Radical Shift in the SEO Landscape Google has taken an aggressive step by addressing the practice of sending emails with "undetectable links for sale" to the various forms of link buying, in short. What does this mean for the digital marketing and SEO industry? Unraveling Undetectable Links The...

The new reality of retail: What does the dominance of Amazon and Mercadona mean for manufacturers?
A paradigm shift in retail The world of retail is undergoing an unprecedented transformation. With Amazon.es and Mercadona grabbing significant market shares in their respective sectors, the question is no longer whether manufacturers should join these platforms, but how to do so effectively. In this article, we'll explore the...

Advanced analytics as a cornerstone in strategic digital transformation consulting
Introduction In today's business environment, advanced analytics and strategic digital transformation consulting are critical to success. But how do these elements interrelate, and what impact do they have on business performance? Let's explore it. Key tip: If you're looking for an expert guide in this exciting field, I invite you to check out the services...