Two figures, with microphones, to talk

Café Proportione 1: from Aveiro to the world

In the heart of Aveiro, Mayte Tortosa and Javier Cuervo kick off "Café Proportione", a podcast series that promises to immerse its listeners in the vibrant world of technology, strategy and people management. From the welcoming Portuguese city, known for its canals reminiscent of Venice, to the groundbreaking University of Aveiro, this inaugural episode sets the tone for an in-depth exploration of how technology and people form the core of successful business strategies.
Coffee and technology: a Portuguese encounter
The choice of Aveiro as a starting point is not accidental. This city, with its iconic sweet "ovos moles" and the traditional "bica" coffee, symbolizes the perfect fusion between tradition and modernity, a recurring theme in the tech field. Mayte and Javier explore how, just as Aveiro has been able to maintain its cultural identity while embracing modernity, companies must balance the adoption of new technologies while maintaining its essence.
University of Aveiro: an ecosystem of innovation
The University of Aveiro stands out as a catalyst for innovation, playing a crucial role in the technology ecosystem of the northern region of Portugal. Their commitment to research and development serves as a powerful reminder of the importance of continuing education and training in the business environment. Mayte and Javier discuss how collaboration between academia and industry can accelerate the adoption of Emerging technologies and foster a culture of innovation.
Spanish-Portuguese synergies: broadening horizons
The close relationship between Spain and Portugal not only reflects cultural and historical ties, but also a strategic collaboration in the business and technological fields. Mayte and Javier highlight how this Iberian relationship can serve as a bridge to wider markets, especially Latin America, offering unique opportunities for expansion and diversification.
People and technology, the heart of the strategy
In short, this first episode of "Café Proportione" highlights that business success in the digital age is built at the intersection of technology and the human factor. Mayte and Javier conclude that, beyond adopting the latest technology, it is essential to understand and lead change on a human level, ensuring that both employees and customers become the true protagonists of the Digital Transformation .
This episode invites reflection on how, in an ever-changing world, companies can thrive by maintaining a balance between technological innovation and preserving their core values. Join us on this journey through "Café Proportione", where every sip of coffee brings us closer to discovering the keys to successfully navigating the dynamic business and technology landscape.

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