Category: Digital Strategy
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xAI's acquisition of X (Twitter): analysis and consequences
Elon Musk merges xAI with X (Twitter) in a strategic operation uniting advanced artificial intelligence with the largest global flow of human data in real time. At Proportione we see in this integration a clear logic and a decisive competitive advantage over models such as ChatGPT, since without abundant and updated data the AI would not be able to...
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Is content marketing dead? New rules for search engine optimization
HubSpot and the decline of a volume-based strategy HubSpot is, without a doubt, one of the biggest names in the world of content marketing. This company, founded in 2006, has not only been a pioneer in popularizing the concept of inbound marketing, but has also developed tools specifically designed to...
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What are AI agents, the next big leap in business technology
Artificial intelligence (AI) agents are taking center stage and promise to transform the way businesses operate. In recent years, ChatGPT as well as other language models (LMMs) have changed the way we interact with technology. But the progress does not stop. Today, AI intelligence agents are...
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The alleged hacking of the Tax Agency: the real target was a private agency
What seemed like a massive cyberattack on the Tax Agency has taken an unexpected turn. After days of investigations, the AEAT has confirmed that there was no breach in its systems or data of compromised taxpayers. The real target was a private agency in Malaga, which handles tax information on small companies and individuals. The...
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What is a tech wrangler?
These days, technology evolves at such a speed that companies cannot stay on the sidelines or miss a single minute of its evolution, because they would lose competitiveness. Most of the people who work in companies are not in a position to keep up with the pace of evolution. That is why we are ...
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A story about the importance of critical thinking in using ChatGPT for SEO
At a digital marketing agency, specializing in SEO, consultants were working on a new strategy to position a key client in the first results of Google. They were asked to imagine being the chief innovation officer of a large tech company facing a crisis: the leak of a secret of the...
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Why Facts Don't Change Our Minds and Their Relationship to Change Management in Business
Resistance to change is a common phenomenon from an individual and organizational point of view. This is pointed out by James Clear, lecturer and writer of the global bestseller, Atomic Habits, focused on habits, decision-making and continuous improvement. In his article "Why Facts Don't Change Our Minds," he provides...
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EU Artificial Intelligence Regulation published: Implications for companies
In December, we explored the AI Act and its impact on digital transformation. Now, with the recent approval of Regulation (EU) 2024/1689 of the European Parliament and of the Council, it is crucial to understand how this regulation will affect technology strategy and people management in companies. Objectives and key areas of the regulation The Regulation of...
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The transformative power of AI in programming: IBM CEO Arvind Krishna speaks
Artificial intelligence (AI) is revolutionizing multiple industries, and IBM, under the leadership of its CEO Arvind Krishna, is at the forefront of this transformation. In a recent CNBC video, Krishna shared his excitement about integrating AI into coding and how this is shaping IBM's future. The...
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Discover the consequences of Google's algorithm leak and adapt to the new SEO
After more than 25 years of secrecy, we have learned about Google's algorithm In May 2024, the digital world underwent a radical change with the leak of Google's search algorithm, a revelation that exposed previously unknown details about how this complex system works. Erfan Azimi, CEO of EA Eagle...