Category: Digital Strategy
Google Cloud deleted UniSuper account by mistake
Last May 2024, a configuration error in Google Cloud resulted in the accidental deletion of UniSuper's account and data, valued at AU$135 billion. This incident affected 64,000 members of 37 Australian universities, highlighting the scale of the vulnerability they face...
Google's secret algorithm has been leaked and in this guide we explain how to take advantage of it
Organic traffic to grow organically Google is essential in our lives. When we want to buy something, we search on Google. If we want to gossip, let's go to Facebook. To see how celebrities dress, we use Instagram. But for buying things, Google is the preferred choice. In professional matters, LinkedIn is also important, but Google is still the...
Hubspot: Artificial Intelligence Applied to the Sales Process
Artificial intelligence (AI) applied to Customer Relationship Management (CRM) systems is transforming the way companies interact with their customers, improving the productivity and efficiency of sales forces. The integration of AI in CRMs allows a 360-degree view of all interactions...
OpenAI puts itself at the service of the Pentagon, as expected
Artificial intelligence (AI) has positioned itself as an undisputed protagonist, promising to revolutionize countless sectors with its ability to learn, adapt and overcome the limits of human capacity. In this context, OpenAI, known for its ambitions in the development of Artificial General Intelligence (AGI), has become an undisputed benchmark, capturing the need for the development of...
What Happens When a Cybersecurity Case Goes to Trial? | Cyber Insurance Day 2023
On November 22, Proportione participated in the Cyber Insurance Day 2023 event, a key forum in the field of cybersecurity and cyber insurance. This congress, organized by CyberSecurity News in Madrid, brought together leaders and experts in the sector to discuss the current challenges and strategies in the field. Between sessions...
Microsoft ChatGPT 4.5 turbo Vs. Google Gemini: which is better?
Spoiler: ChatGPT because it's more trained The two tech giants, Microsoft and Google, split almost half the world of business productivity between Microsoft 365 and Google Workspace, and have released models that promise to revolutionize not only the field of AI, but also the way companies operate and...
SEO audit: what is it and why is it crucial for your digital strategy?
What is an SEO audit? If you've ever wondered how to improve your website's performance in search engines, chances are you've heard about the importance of backlinks. But have you ever stopped to evaluate the quality of these links pointing to your website?...
Microsoft CoPilot: a hyperactive, all-terrain assistant for work
The AI revolution is here and it's personalized Imagine a world where your productivity software not only understands your work but also anticipates your needs, streamlines your tasks, and improves your decision-making. That's not science fiction; is the promise of Microsoft's next CoPilot, powered by technology...
Google is using Analytics data for positioning
Transparency in data usage has always been a hot topic, especially when it comes to tech giants like Google. Recently, a controversy has arisen over whether or not Google uses Google Analytics data to compile the ranking of web pages. This article aims to shed light on...
Technology Strategy in the Age of Generative Artificial Intelligence: Implications for Consulting
Generative artificial intelligence (AGI) is transforming the landscape of strategic consulting. A recent study from Harvard Business School sheds light on how AGI, specifically GPT-4, affects productivity and quality of work at a global consulting firm. This article breaks down the key findings and offers a broader view of...