Category: Artificial intelligence and process reengineering in 2025
ChatGPT writes better, Perplexity investigates better, Claude programs better, and Gemini 3 thinks better
By Javier Cuervo For three years we have lived quietly. If someone asked which artificial intelligence "won", the answer came out almost automatically: ChatGPT wins. End of discussion. The rest were "interesting" alternatives, but secondary. And November 2025 arrives, OpenAI launches GPT-5.1, Anthropic makes a move with Claude Sonnet 4.5, and six days later Google responds with...
How to take a university exam allowing students to use AI
By Javier Cuervo – Co-founder of Proportione, professor of innovation and strategy at UNIE. PhD student in business innovation – Universidade de Aveiro Initial resistance: fear of a new technological "trap" Many teachers have received the irruption of generative artificial intelligence tools (such as ChatGPT) with concern. In the corridors of our faculties you can find a wide range of...
What are AI agents, the next big leap in business technology
Artificial intelligence (AI) agents are taking center stage and promise to transform the way businesses operate. In recent years, ChatGPT as well as other language models (LMMs) have changed the way we interact with technology. But the progress does not stop. Today, AI intelligence agents are...
OpenAI's Canvas: A ChatGPT tool for writing or drawing by hand
ChatGPT grows with OpenAI's Canvas, which is set to change the way we work with writing and coding projects. From Proportione's perspective, this tool presents a unique opportunity to drive efficiency in creative and technological processes, while optimizing talent management in organizations....
In 8 months, agencies have laid off 5% of their staff. This is how technology is rewriting the rules of marketing
In a world where automation and artificial intelligence are transforming entire industries, the programming and marketing sectors are no exception. Recent projections indicate that the employment of programmers in the United States will fall by 11% between 2022 and 2032, with a loss of 147,000 jobs. But it's not just the...
In the United States, there are already too many programmers thanks to no-code and ChatGPT
The job market for programmers in the United States has reached an inflection point, with an 11% drop in programmer employment projected between 2022 and 20321. This translates into the loss of approximately 147,000 jobs over the next decade. This phenomenon, driven by automation, the rise of the...
The autonomous vehicle: The largest and fastest employment revolution in Iberia's history
Imagine a future where thousands of jobs we know today simply disappear. In Spain and Portugal, that reality could be just around the corner. Autonomous vehicles, which just a few years ago seemed like science fiction, are beginning to transform our cities and economies at a speed few anticipated. Between 300,000 and 500,000...
Why Facts Don't Change Our Minds and Their Relationship to Change Management in Business
Resistance to change is a common phenomenon from an individual and organizational point of view. This is pointed out by James Clear, lecturer and writer of the global bestseller, Atomic Habits, focused on habits, decision-making and continuous improvement. In his article "Why Facts Don't Change Our Minds," he provides...
By the end of 2024 there will be 4 times more citizen developers than developers in large companies
In today's business world, software development is undergoing a significant transformation. According to Gartner, by the end of this year, large global companies will have four times as many employees developing no-code applications as traditional programmers. This phenomenon, driven by the growing adoption of no-code and low-code tools, is redefining how organizations approach the environment.
How Team and Customer Service Can Boost Your Career: Reflections and Inspiration
I want to share four reflections that have been crucial in my professional journey from the base of service to teams and customers. I maintain the importance of service to the team and clients as something fundamental to develop a career that is not only your livelihood, but also allows you to grow, prosper and even transcend. This...