Category: Omnichannel and the Future of Retail
2,500 contenders and a 50% conversion: Lejan's Shopify
On Sunday, August 18, at eight o'clock in the evening, a moment awaited for seven months arrived for LejanBrand.com, the new company of respectful footwear for children, which has been Barefoot, barefoot footwear for adults, but in this case for children. This launch was a milestone in the evolution of the brand, the result of...
Premium footwear in Portugal: an opportunity for Direct-to-Consumer (DTC)
After Italy, Portugal has established itself as the second most expensive exporter of shoes in the world. This positioning is due to the combination of factors such as the high quality of the materials, the innovative design and the meticulous craftsmanship that characterizes Portuguese producers. Companies in the north of Portugal. In particular, they have...
Shopify Plus: Benefits and Alternatives for Enterprise Ecommerce
We've already talked about Shopify Plus at Proportione, but today we want to make a compilation of all the good, the not-so-good, and how this compares to the rest of the enterprise eCommerce world. Let's see, if you've been moving in this world, surely you already know that it's not just anything. We're talking...
Artificial Intelligence Solutions for Ecommerce
At the core of technological innovation and human depth, artificial intelligence (AI) and e-commerce merge to transform not only our business practices, but also our living environment. This union represents more than a technological collaboration; It is a symbiosis that is redefining the rules of the game in the market and...
The B2B commerce and marketplace revolution was presented at Shopify Editions Winter 2024
In today's eCommerce landscape, the updates to Shopify Editions Winter 2024 represent a fundamental shift for B2B businesses and marketplaces. As a Shopify Plus partner at Proportione, we look at how these innovations transform the approach to business from a technology and people perspective. B2B Catalog Expansion: A New Frontier...
Alternatives to Google Analytics 4 Data Confusion and Data Lag
Google Analytics 4 is a confusing and limiting evolution for digital marketing Google Analytics 4 (GA4) has come with significant changes that impact the way we interpret and use data. Although presented as an evolution, several aspects of GA4 have raised concerns among digital marketers. Here are four...
The Shift in E-Commerce Photography: From Perfection to Authenticity
The hook: imperfect perfection In a world where AI technologies like DALL-E, Midjourney, and Stable Diffusion are generating hyper-realistic images, Zara is taking a different path. The fashion giant is embracing the raw, the real, and the relatable. But is this an isolated experiment or an emerging trend in trade...
The new reality of retail: What does the dominance of Amazon and Mercadona mean for manufacturers?
A paradigm shift in retail The world of retail is undergoing an unprecedented transformation. With Amazon.es and Mercadona grabbing significant market shares in their respective sectors, the question is no longer whether manufacturers should join these platforms, but how to do so effectively. In this article, we'll explore the...