Category: Digital Transformation
Europe left out of Sora's launch by the AI Act
OpenAI's journey to the creation of Sora OpenAI's story is a journey of technological innovation that has transformed artificial intelligence (AI) in multiple realms, from natural language processing to the generation of images, code, and now videos. Founded in December 2015 by Elon Musk, Sam Altman and...
What AI should I put in my company? Comparison and expectations for the future
Spoiler: ChatGPT is the best because it's the one we train the most among all This month, OpenAI presented a new artificial intelligence (AI) model, called o1, which marks an important advance in the ability to "reason". Unlike previous versions, this model can break down complex problems into simpler steps and solve them in a way that is easier to solve.
OpenAI's Canvas: A ChatGPT tool for writing or drawing by hand
ChatGPT grows with OpenAI's Canvas, which is set to change the way we work with writing and coding projects. From Proportione's perspective, this tool presents a unique opportunity to drive efficiency in creative and technological processes, while optimizing talent management in organizations....
Apple's AirPods Pro have been approved as headphones in the United States
The recent approval of AirPods Pro 2 as headphones in the United States by the FDA is not only an important milestone for Apple, but also a clear example of how massive investment in consumer devices can lead to extraordinary technological advances. What was originally an accessory to listen to...
2,500 attendees and a 50% conversion in Lejan
On Sunday, August 18, at eight o'clock in the evening, a moment awaited for seven months arrived for LejanBrand.com, the new company of respectful footwear for children, which has been Barefoot, barefoot footwear for adults, but in this case for children. This launch was a milestone in the evolution of the brand, the result of...
Zuckerberg and Spotify founder criticise a lot of regulation and little innovation in AI in Europe
Mark Zuckerberg, founder of Facebook, and Daniel Ek, founder of Spotify, have issued a warning to Europe about the risks of being left behind in the global race for artificial intelligence (AI) due to their fragmented and complex regulations. In a recent article, both tech leaders urge Europe to take a more open approach...
The autonomous vehicle: The largest and fastest employment revolution in Iberia's history
Imagine a future where thousands of jobs we know today simply disappear. In Spain and Portugal, that reality could be just around the corner. Autonomous vehicles, which just a few years ago seemed like science fiction, are beginning to transform our cities and economies at a speed few anticipated. Between 300,000 and 500,000...
A story about the importance of critical thinking in using ChatGPT for SEO
At a digital marketing agency, specializing in SEO, consultants were working on a new strategy to position a key client in the first results of Google. They were asked to imagine being the chief innovation officer of a large tech company facing a crisis: the leak of a secret of the...
Why Facts Don't Change Our Minds and Their Relationship to Change Management in Business
Resistance to change is a common phenomenon from an individual and organizational point of view. This is pointed out by James Clear, lecturer and writer of the global bestseller, Atomic Habits, focused on habits, decision-making and continuous improvement. In his article "Why Facts Don't Change Our Minds," he provides...
EU Artificial Intelligence Regulation published: Implications for companies
In December, we explored the AI Act and its impact on digital transformation. Now, with the recent approval of Regulation (EU) 2024/1689 of the European Parliament and of the Council, it is crucial to understand how this regulation will affect technology strategy and people management in companies. Objectives and key areas of the regulation The Regulation of...