Category: Digital Transformation
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Apple's AirPods Pro have been approved as headphones in the United States
The recent approval of AirPods Pro 2 as headphones in the United States by the FDA is not only an important milestone for Apple, but also a clear example of how massive investment in consumer devices can lead to extraordinary technological advances. What was originally an accessory to listen to...
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2,500 contenders and a 50% conversion: Lejan's Shopify
On Sunday, August 18, at eight o'clock in the evening, a moment awaited for seven months arrived for LejanBrand.com, the new company of respectful footwear for children, which has been Barefoot, barefoot footwear for adults, but in this case for children. This launch was a milestone in the evolution of the brand, the result of...
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Zuckerberg and Spotify founder criticise a lot of regulation and little innovation in AI in Europe
Mark Zuckerberg, founder of Facebook, and Daniel Ek, founder of Spotify, have issued a warning to Europe about the risks of being left behind in the global race for artificial intelligence (AI) due to their fragmented and complex regulations. In a recent article, both tech leaders urge Europe to take a more open approach...
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The autonomous vehicle: The largest and fastest employment revolution in Iberia's history
Imagine a future where thousands of jobs we know today simply disappear. In Spain and Portugal, that reality could be just around the corner. Autonomous vehicles, which just a few years ago seemed like science fiction, are beginning to transform our cities and economies at a speed few anticipated. Between 300,000 and 500,000...
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A story about the importance of critical thinking in using ChatGPT for SEO
At a digital marketing agency, specializing in SEO, consultants were working on a new strategy to position a key client in the first results of Google. They were asked to imagine being the chief innovation officer of a large tech company facing a crisis: the leak of a secret of the...
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Why Facts Don't Change Our Minds and Their Relationship to Change Management in Business
Resistance to change is a common phenomenon from an individual and organizational point of view. This is pointed out by James Clear, lecturer and writer of the global bestseller, Atomic Habits, focused on habits, decision-making and continuous improvement. In his article "Why Facts Don't Change Our Minds," he provides...
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EU Artificial Intelligence Regulation published: Implications for companies
In December, we explored the AI Act and its impact on digital transformation. Now, with the recent approval of Regulation (EU) 2024/1689 of the European Parliament and of the Council, it is crucial to understand how this regulation will affect technology strategy and people management in companies. Objectives and key areas of the regulation The Regulation of...
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El calzado premium en Portugal: una oportunidad para el Direct-to-Consumer (DTC)
Tras Italia, Portugal se ha consolidado como el segundo exportador de zapatos más caros del mundo. Este posicionamiento se debe a la combinación de factores como la alta calidad de los materiales, el diseño innovador y la meticulosa artesanía que caracteriza a los productores portugueses. Las empresas en el norte de Portugal. En particular, han…
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Elon Musk vs. OpenAI: A pause in the AI war or the start of something bigger?
Elon Musk has decided to dismiss his breach of contract lawsuit against OpenAI and its CEO, Sam Altman. Musk's lawyers filed the dismissal in a California state court without giving any reason, but the lawsuit was dismissed without prejudice, allowing Musk to reopen the case in the future if he did so.
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ChatGPT vs. ChatGPT Gemini: The Battle of AI Training and Its Impact on Performance
In artificial intelligence, the costs of training models play a crucial role in their development and performance. According to a recent report from Stanford University, Google's Gemini model has a training cost of approximately $191 million, while OpenAI's ChatGPT-4 has a significantly lower cost, around $191 million.