
Divina proportione: a journey through mathematical beauty and organic growth
Welcome on a fascinating journey through history, mathematics and natural beauty. Today, we will dive into the world of "divina proportione", a concept that has fascinated mathematicians, artists, and philosophers for centuries. But what exactly is the divine proportione and how does it relate to organic growth and Digital Strategy ? Let's find out.
The origin of the divine proportione
Proportione has its roots in the book "De Divina Proportione", a masterpiece by mathematician Luca Pacioli and artist Leonardo da Vinci, completed in 1498 in Milan and first published in 1509. This book explores the golden ratio, a mathematical constant found in the nature and beauty of our universe, from galaxies to shells.
Pacioli, in his book, studies the golden ratio from a mathematical perspective, giving it mystical and religious meanings. In his work, Pacioli points out that golden rectangles can be inscribed by an icosahedron, and gives five reasons why the golden ratio should be referred to as the "divine proportion."


The Golden Ratio and Fibonacci
Before Pacioli, the Italian mathematician Leonardo of Pisa, known as Fibonacci, had already introduced the sequence that bears his name to the Western world in his book "Liber Abaci" in 1202. This sequence, in which each number is the sum of the previous two (0, 1, 1, 2, 3, 5, 8, 13, 21, 34, ...), has a direct relationship with the golden ratio. In fact, the ratio between two consecutive numbers in the Fibonacci sequence tends to the golden ratio as the sequence progresses.
The Golden Ratio in Nature
The golden ratio is not just a mathematical curiosity, but it is found everywhere in nature. From the arrangement of leaves in plants, to the shape of galaxies, to the shape of shells, the golden ratio seems to be a universal constant of beauty and harmony.
The Divine Proportione and the Digital Strategy
Like the golden ratio, a good digital strategy creates growth that is both organic and beautiful. This means that growth occurs naturally and sustainably, without the need for forced or artificial efforts. Rather than pursuing growth at all costs, we focus on helping businesses grow in ways that are healthy and sustainable in the long term.
In Proportione , we are inspired by this golden ratio to help companies grow organically and beautifully through an effective digital strategy. We believe that, just like in nature, the growth of a company should be an organic and harmonious process, and that digital strategy can be the key to achieving this.
Conclusion
The divine proportione is much more than a mathematical concept. It's a way to understand the world, a key to unlocking nature's inherent beauty, and a guide to organic and sustainable growth. At Proportione, we strive to apply these principles to digital strategy, helping businesses grow organically and beautifully in the digital world.
If you're ready to explore how a digital strategy based on the divine Proportione can help your business grow organically and beautifully, contact us today. At Proportione, we're ready to help you discover the potential of your business in the digital world.