Google's secret algorithm has been leaked and in this guide we explain how to take advantage of it

Organic traffic to grow organically

Google is essential in our lives. When we want to buy something, we search on Google. If we want to gossip, let's go to Facebook. To see how celebrities dress, we use Instagram. But for buying things, Google is the preferred choice. In professional matters, LinkedIn is also important, but Google is still king when it comes to searching and buying.

Organic positioning on Google is crucial. This type of positioning, called organic, is what attracts users naturally, without the need to pay for ads. It is the most effective and natural way to sell in digital marketing, beyond advertising, which has become very expensive and much less effective. When we want to search for and buy something, we rely on Google's first non-sponsored results, because we don't always know where to go directly.

For Proportione, keywords are critical because they are part of the corporate identity along with the logo, fonts, colors, and other elements of the brand. Keywords are strategic for both technology and people as well as for the company's overall strategy. They define what we do and position our presence in both the digital and physical spheres.

More than keywords

Google dominates when it comes to shopping-related searches. People trust Google to find products and services, and the first non-sponsored results are the ones that generate the most trust and clicks. These organic results do not require direct investment in advertising, which makes them more valuable in the long run.

In contrast, digital advertising has become very expensive and less effective over time. Users tend to trust organic results more because they are not influenced by direct payments. For businesses, this means that investing in a good SEO strategy to improve organic rankings is crucial. Not only does it help attract quality traffic, but it also reinforces the brand's identity.

For Proportione, the Keywords They are a fundamental component of our corporate identity, just like our corporate logo and colors. They are essential to our strategy because they help define and communicate what we do, both in the digital and physical worlds. A good use of keywords not only improves our search engine rankings, but also strengthens our presence and brand recognition on all channels.

The impact of Google's algorithm leak

The leak of Google's algorithm will have significant effects on companies' technology and people strategy. Here are some of the main impacts:

1. Adjustments to SEO and content strategies : Businesses will need to review and adjust their SEO and content marketing strategies. Now, high-quality, original, and relevant content will be even more crucial, driving companies to invest more in creative and specialized content talent.
2. Focus on user experience (UX) : Since Google prioritizes user experience (UX) and uses Chrome data to measure page quality, businesses will need to focus more on optimizing their websites for better usability, fast load times, and mobile compatibility. This may require the addition of new roles or the training of current employees in skills related to web design and user experience.
3. Increased transparency and quality : The leak reveals that Google penalizes low-quality, auto-generated content. Google is fine-tuning its ability to detect AI-generated content by using advanced algorithms such as BERT and RankBrain. To ensure that your content is not penalized, it is crucial that you focus on quality and relevance. Use AI tools to improve structure and information, but always make sure that the final content is reviewed and optimized by a human to maintain its authenticity and value. This could mean greater collaboration between technology teams and people to ensure that content is both technically optimized and useful and relevant to users.
4. New Performance Metrics : With the revelation that Google uses click data and metrics such as the "siteAuthority," companies will need to implement new performance metrics to monitor and improve their ranking in search results. This will involve the adoption of advanced analysis tools and the continuous training of staff in the use of these tools.
5. Subdomain Management Strategies and Domain Age : Companies will need to rethink how they structure their websites, including the strategic use of subdomains and managing the age of their domains. These decisions will influence your visibility and credibility on Google, which will require a coordinated approach between technical and marketing teams.
6. Adapting to frequent algorithm changes : The leak underlines that Google makes frequent changes to its algorithm. Businesses will need to be agile and adaptable, continually updating their SEO and staff training strategies to keep up with new Google-recommended practices.
7. Prevention of p Enalizations : With a clearer understanding of the practices that Google criminalizes, such as auto-generated content and manipulation of search results, businesses should focus on preventing these practices. This includes investing in tools and processes that ensure the authenticity and quality of content, as well as employee training to avoid penalizable tactics.

Google's algorithm leak drives businesses to improve content quality, optimize user experience, and continuously adapt to algorithm updates. Close collaboration between technology teams and people will be key to implementing these strategies effectively and staying competitive in the digital environment.

1. The user experience is critical to rank in Google

Google values user experience (UX) because it wants to ensure that users find what they're looking for quickly and efficiently. Here's what that assessment is and how it can affect your strategy.

1. Speed of c Arga. : Google rewards pages that load fast. If a website is slow, users get frustrated and abandon, which negatively affects its ranking in search results.
2. Mobile Compatibility : More and more people are using mobile devices to browse. Google values sites that are optimized for mobile, ensuring that they are easy to use on any device.
3. Design and n Investigation : A clear design and intuitive navigation are crucial. Google evaluates how users interact with a site. If users find what they're looking for easily and spend more time on the site, that's a good indicator of a good user experience.
4. Interaction of the or suary : Google looks at how users interact with a page. This includes bounce rate (how many people leave the site after viewing only one page) and time spent on the page. If users spend more time on your site, Google assumes they're finding valuable content.

Why does Google focus so much on the user experience?

Google can't always tell whether content is automatically generated or not. Therefore, it focuses on how users interact with the content. If users have a good experience, the content is more likely to be of quality, regardless of how it was created.

Other factors considered

• Age of the d Ominium : Older domains tend to be more trustworthy. Google uses the age of the domain as a sign of authority.
• Value of d Ominium : While Google says it doesn't directly use "domain authority," it does use metrics that reflect a site's trust and authority.

Strategy to improve the user experience

To improve your Google rankings, focus on user experience. Make sure your website loads fast, is easy to navigate, and is optimized for mobile devices. Also, create useful and relevant content that keeps users interested and engaged. A good user experience not only improves your Google rankings, but also retains your visitors and increases the chances of conversion. Adapting your strategy to these metrics will help you stand out in a competitive digital environment.

Chapter 2: Links Are Blue Gold

In addition to user experience (UX), Google uses other sources of information to determine how to rank a website in its search results. Two of the most important are internal links and External . Here's how they work and why they're crucial.

Internal links

Internal links are those that connect different pages within the same website. They are essential because:

• They make it easy to navigate : They help visitors move easily from page to page within the site, improving the user experience.
• They distribute authority : They allow the authority of one page to be transferred to other pages on the same site, which can improve the ranking of linked pages.
• Help with tracking : They allow Google to discover and crawl all pages on the website, ensuring that they are indexed correctly.

Having a clear and well-organized internal linking structure helps both users and search engines navigate and better understand your website's content.

External links (link building)

Link building refers to getting links from other websites to yours. These links are one of the most important factors in Google's algorithm for several reasons:

• Credibility and to Authority : Links from high-authority websites act as votes of confidence, indicating that your site is a trusted source of information.
• Traffic of r Efference : They can attract additional visitors from other web pages.
• Improved p Positioning : A good external link profile can significantly improve your ranking in Google search results.

The truth about Google Ads and organic positioning

While paying for ads on Google doesn't directly improve your organic rankings, it can have an indirect positive impact. Ads increase your brand's visibility, which can lead to higher recognition. When users see your ad and then search for your brand, they're more likely to click through to your organic results.

Although Google has repeatedly claimed that there is no direct connection between paid ads and organic rankings, advertising can have indirect effects. Ads increase your brand's visibility, which can lead to greater user recognition. For example, if a user sees an ad for your brand, they're more likely to click on your organic result when they see it in the future. This is because they are already familiar with your brand thanks to the ad.

Additionally, ads can help protect your brand's visibility in search results, especially if your competitors are bidding on the same keywords. Adlucent mentions that paid ads can complement SEO efforts by increasing brand awareness and improving click-through rates on organic results in the long run.

Google's Danny Sullivan has clearly stated that there is no direct relationship between spending money on Google Ads and improving organic rankings. However, by increasing visibility and brand recognition, ads can have an indirect positive effect on your organic rankings.

In short, while paying for Google Ads doesn't directly improve your organic rankings, it can complement and improve the effectiveness of your SEO strategies through increased visibility and brand recognition. For the best results, it's advisable to balance your investments in SEO and paid advertising, thus ensuring that you maximize your visibility and achieve your marketing goals.

Chapter 3: Make it easier for Google to work with structured data

In order for Google to rank you higher in its search results, you need to make it easier for it. Structure your information in a clear and organized way so that Google can easily understand it. Not only will this benefit you in terms of visibility, but it will also improve your users' experience.

Structured data and rich snippets

Structured data is a way to organize the information on your website so that Google and other search engines can better understand it. Think of them as tags that tell Google what each piece of your content is about. For example, if you have an online store, you can use structured data to indicate a product's price, customer reviews, and product availability. This allows Google to display this information directly in search results, making your link more attractive to users.

Rich snippets, which are pieces of additional information like review stars or product prices, increase the relevance of your content. This improves visibility and the number of clicks on your website. Google's recent algorithm leak highlights the importance of providing clear and detailed information, as Google is fine-tuning its ability to evaluate and display useful and reliable content.

Why it matters

The leak of Google's algorithm revealed that Google prioritizes well-structured and clear content. Google uses these tags to display the most relevant and useful information in search results, which can make your page stand out from the competition.

1. Visibility m Stupid : By using structured data, your content can appear prominently in Google search results. This includes features such as image carousels, information boxes, and other visual elements that attract the user's attention.
2. Increase of c l Icks : Rich snippets make search results more engaging. Users are more likely to click on links that display relevant and additional information, such as reviews and prices, directly on the Google results page.
3. Positioning m Improved : Google prefers to display content that is clearly labeled and well-structured. This means that your website has a better chance of appearing at the top of search results.

How to do it

1. Identify key data : Determine what information on your website can benefit from being structured. This could include products, events, recipes, items, etc.
2. Use the right tools : Use tools like Google Structured Data Markup Helper to create and test your structured data.
3. Update your s Itio Web : Make sure your website uses structured data correctly. This involves adding the necessary markup in your HTML code.
4. Track d and The Results : Use Google Search Console to verify that your structured data is being recognized and used correctly by Google.

In short, making Google understand your content better not only makes their job easier, but it also ranks you better in search results. Structured data is a way to organize the information on your website so that Google and other search engines can better understand it. For example, if you have an online store, you can use structured data to indicate a product's price, customer reviews, and product availability. To implement them, you can use tools such as Google Structured Data Markup Helper, which will guide you through the process of adding the necessary markup to your HTML code. Rich snippets, which are pieces of additional information like review stars or product prices, increase the relevance of your content. This improves visibility and the number of clicks on your website.

Chapter 4: Experience, Authority, and Trust (EAT)

Why does EAT matter?

Google uses three fundamental pillars to evaluate the quality of a website: Experience, Authority, and Trust, known as EAT. These aspects are crucial because they help Google determine whether a website offers valuable and trustworthy content. To improve the experience , make sure your content is well-researched and written by subject matter experts. To increase the authority , get links from reputable websites, and participate in the online community to get mentions and referrals. This not only improves your rankings, but also reinforces your reputation as a leader in your industry. To strengthen the confidence , publish truthful and trustworthy content, use security protocols such as HTTPS, and maintain transparent communication with your users. Avoid deceptive practices that can penalize you. This evaluation is especially important in sensitive issues such as health, money or safety.

What does the algorithm leak say?

Google's recent algorithm leak has confirmed that Google pays special attention to EAT to rank websites. According to the leaks, Google collects data from various sources to evaluate these three pillars:

1. Experience (Expertise) : Google analyzes the quality of the content. This includes checking if the authors are experts on the topic and if the content is detailed and well-researched. The leak showed that Google uses data from tools like Chrome to measure how much time users spend on a page and how they interact with it, which helps determine whether they find the content useful and relevant.
2. Authority (Authoritativeness) : Google looks for signs that a site is an authority in its field. This is evaluated through links from highly reputable websites and mentions on other authorized platforms. The leak revealed that Google uses a platform called EWOK to assess the quality of websites, based on human reviews that help determine a site's authority.
3. Trust : Trust is built through the quality and veracity of the content. Google analyzes user reviews, site security (such as the use of HTTPS), and transparency in the information provided. The leak also showed that Google penalizes deceptive practices and low-quality content, underscoring the importance of being transparent and honest in content.

How does this affect your strategy?

To improve your Google rankings, it's essential to focus on these three pillars:

• Improve user experience : Make sure your content is well-researched and written by subject matter experts. Google pays attention to how much time users spend on your page and whether they find the content valuable.
• Increase your to Authority : Get links from reputable websites and participate in the online community to get mentions and referrals. This not only improves your rankings, but also reinforces your reputation as a leader in your industry.
• Strengthens the c Guarantee : Post truthful and trustworthy content, use security protocols like HTTPS, and maintain transparent communication with your users. Avoid deceptive practices that can penalize you.

The Google algorithm leak underscores the importance of these elements and shows how Google measures and uses them to rank websites. By focusing on improving your site's experience, authority, and trust, you can ensure that you meet Google's standards and improve your ranking in search results.

Chapter 5: AI in SEO: Competing with Intelligence

Artificial intelligence (AI) is revolutionizing SEO, making search results more personalized and effective. Google not only competes with other AIs such as ChatGPT , but also uses its own AI to personalize and improve what users see in its search engine. Google's recent algorithm leak has revealed important details that show the importance of integrating AI into our SEO strategies.

What Does the Algorithm Leak Reveal?

Google's algorithm leak has revealed that Google uses multiple layers of AI to evaluate and rank content. Google employs advanced technologies such as RankBrain and BERT, which are machine learning algorithms capable of understanding the natural language and context of users' searches. These algorithms help Google deliver more accurate and personalized results, even for complex queries.

RankBrain and BERT: These are algorithms that help Google better interpret and understand what users are searching for. RankBrain uses artificial intelligence to process uncommon or new queries and find the most relevant pages for those searches. BERT, on the other hand, focuses on understanding the context and relationships between words in a search, allowing Google to better understand user intentions.

Click Data: The leak has also revealed that Google collects and analyzes data about users' clicks to improve its results. This data includes how long a user spends on a page after clicking on a search result, which helps Google determine the relevance and quality of a page.

Why is it important to integrate AI into SEO strategy?

Personalization and Relevance: AI makes it possible to personalize search results and make them more relevant to each user. Using AI in your SEO strategy will help you create content that resonates better with your audience, thus increasing the chance of attracting and retaining visitors.

Analysis and Optimization: AI tools can analyze search patterns, user behaviors, and market trends. This allows you to adjust your content to better optimize it for search engines. There are several AI tools that can help you optimize your SEO strategy. For example SEMrush and Ahrefs offer AI-based data analysis and keyword search capabilities. SurferSEO can help you optimize your content in real-time by using AI to analyze keyword structure and density, ensuring that you always deliver high-quality and relevant content.

Adaptability: With AI, you can quickly adapt to changes in Google's search algorithms. By understanding and using AI, you can anticipate and respond to Google updates, keeping your website competitive and well-positioned.

How to Implement AI in Your SEO Strategy

AI-Based Content Tools: Use AI tools to suggest relevant topics and adjust your content. These tools can identify gaps in your content and suggest improvements to better optimize it for search engines.

Search Intent Analysis: AI can help you better understand the intent behind user searches. By knowing what they're really looking for, you can create content that better meets their needs.

Continuous optimization: AI allows you to perform continuous analysis and adjustments to your SEO strategy. This ensures that you're always offering the most relevant and valuable content, keeping your users satisfied and improving your Google rankings.

Integrating artificial intelligence into your SEO strategy is not only a trend, it's a necessity to compete effectively in today's digital environment. Google's recent algorithm leak underscores the importance of using AI to personalize and optimize your content . By adopting these technologies, you can improve the relevance and quality of your content, ensuring better rankings and a superior user experience.