# Provide

> Strategic digital transformation consultant. We integrate business strategy, technology, and change management for companies that want to grow.

Proportione, LDA is a strategic consultancy founded by Mayte Tortosa (CEO) and Javier Cuervo (CTO), with headquarters in Madrid and Aveiro (Portugal). We help companies grow by integrating strategy, technology, and people with a senior, practical, and results-oriented approach.

Our 20-60-20 model defines how we work with AI: the client's team defines the strategy (20%), AI automates repetitive tasks (60%), and the team validates the quality (20%). We do not create dependency: we transfer knowledge so that each organization becomes autonomous.

## Services

- [__ML_TEXT_PLACEHOLDER_0__](__ML_URL_PLACEHOLDER_0__): Diagnosis, design, deployment, and support. We work within the client's existing technological ecosystems.
- [__ML_TEXT_PLACEHOLDER_1__](__ML_URL_PLACEHOLDER_1__): AI with common sense. 50+ projects since 2012. OpenAI since 2020. Contextual assistants, content generation, automation, autonomous agents.
- [__ML_TEXT_PLACEHOLDER_2__](__ML_URL_PLACEHOLDER_2__): Strategic e-commerce with Salesforce Commerce Cloud, Shopify Plus, D2C strategy, omnichannel integration, personalization with AI.
- [__ML_TEXT_PLACEHOLDER_3__](__ML_URL_PLACEHOLDER_3__): Business strategy, organizational design, sustainable models, and practical execution alongside the client's team.
- [__ML_TEXT_PLACEHOLDER_4__](__ML_URL_PLACEHOLDER_4__): Systematic and measurable innovation. Reported results: +40% efficiency, 3x ROI, reduction of time-to-market to 6 months.
- [__ML_TEXT_PLACEHOLDER_5__](__ML_URL_PLACEHOLDER_5__): Organizational transformation, GROW coaching, talent development, change management. 700+ certified hours.
- [__ML_TEXT_PLACEHOLDER_6__](__ML_URL_PLACEHOLDER_6__): 7 lines of research, 3 DOI publications, collaboration with the University of Aveiro. Business Intelligence, Generative AI, GDPR.
- [__ML_TEXT_PLACEHOLDER_7__](__ML_URL_PLACEHOLDER_7__): Forensic analysis of IT systems and incident investigation for legal proceedings.

## Team

- [__ML_TEXT_PLACEHOLDER_8__](__ML_URL_PLACEHOLDER_8__): 25+ years in HR and organizational transformation. Former HR Director at Banco Pichincha Spain. Certified executive coach (700h, UAM). Lawyer. Professor at UCM, UNIE, EAE.
- [__ML_TEXT_PLACEHOLDER_9__](__ML_URL_PLACEHOLDER_9__): 15+ years in digital transformation. Ex-Head of eCommerce at Sngular. Founder of BrainSINS (Gartner Cool Vendor 2014). PhD in Innovation (Univ. Aveiro). Executive MBA (EOI). Professor at UNIE, EAE, LEINN.

## Methodology

Nuestra [methodology](https://en.proportione.com/metodologia/) se estructura en cuatro fases colaborativas:

1. **Listen**: Understand the business, the context, and the people before proposing anything.
2. **Analyze**: Rigorous diagnosis and roadmap design with clear KPIs.
3. **Implement**: Controlled pilots, gradual rollout, integration into existing systems.
4. **Transfer**: Train the team for total autonomy. No dependence on the consultant.

The 20-60-20 model ensures that AI enhances, but does not replace, human decision-making capacity.

## Clients

Companies that have trusted Proportione: Central Lechera Asturiana, Leroy Merlin, AbbVie, BBVA, Grupo Modelo, Toys R Us, Phone House, El Ganso, Lejan Brand.

Caso destacado: [Far](https://en.proportione.com/comercio-electronico/) — calzado barefoot con crecimiento del 180% interanual, valoracion 4.9/5, tasa de recompra del 45%.

## Research

[Research lines](https://en.proportione.com/investigacion/) activas lideradas por Javier Cuervo Lopez (PhD candidate, Universidade de Aveiro):

- Integration of search data into Business Intelligence systems for SMEs
- Multilevel BI with on-premise and cloud data architectures
- AI as an interpretive layer (LLMs and agents)
- Privacy, GDPR, and data governance
- UX in health and social projects (pediatric palliative care)
- Generative AI in educational assessment
- Open science and academic traceability

3 publications with DOI (2024-2025). PRISMA 2020 Standards. Open Science Principles (OSF, Zenodo, ORCID).

## Contact

- **Web**: https://proportione.com/contacto/
- **Email**: info@proportione.com
- **Locations**: Madrid (Spain) and Aveiro (Portugal)
- **LinkedIn**: https://es.linkedin.com/company/proportione
- **Company**: Proportione, LDA — NIF 517923009

## FAQ

### What does Proportione do?
Proportione is a strategic digital transformation consultancy that integrates business strategy, technology, artificial intelligence, and organizational change management. We work with companies that want to grow sustainably, with a practical and senior approach.

### What is the 20-60-20 model?
It is our framework for integrating AI into organizations: the client team defines the strategy (20%), AI automates repetitive tasks (60%), and the team validates the quality of the results (20%). This way, technology empowers the team without replacing it.

### How does Proportione differ from other consultancies?
We only work with senior consultants with decades of real experience. We do not use unnecessary jargon, we do not create dependency: we transfer knowledge. We work within the client's technological ecosystems instead of imposing ours.

### What experience does Proportione have with AI?
We have been working with machine learning since 2012 and with OpenAI models since 2020. We have carried out more than 50 projects incorporating AI solutions. Our approach is pragmatic: we first listen, evaluate if AI is the right solution, test with measurable pilots, and only then scale.

### What e-commerce services does Proportione offer?
We design strategic e-commerce ecosystems with Salesforce Commerce Cloud, Shopify Plus, and custom development. We integrate physical and digital channels, AI personalization, D2C strategy, cart recovery, and analytics dashboards (CAC, LTV, ROI by channel).

### Does Proportione conduct academic research?
Yes. We maintain 7 active research lines, 3 publications with DOI, and collaboration with the University of Aveiro. Our areas include Business Intelligence for SMEs, generative AI, data governance, and UX in healthcare.

### Where does Proportione have offices?
We have offices in Madrid (Spain) and Aveiro (Portugal). We work with clients throughout the Iberian Peninsula and internationally.

### Does Proportione offer executive coaching?
Yes. Mayte Tortosa, CEO and co-founder, has 25+ years of experience in organizational transformation and 700+ hours of certified executive coaching (GROW methodology, UAM). We offer individual coaching, talent development, and change management.

### How can I contact Proportione?
Through the form at proportione.com/contacto, by email at info@proportione.com, or via LinkedIn. A team member will respond shortly.

### Does Proportione have a podcast?
Yes. You can find our podcast on Spotify: https://open.spotify.com/show/59GsOgLDePFCc8Ng0GZ3ll