In the third episode of our podcast "Café Proportione", we have the pleasure of welcoming Javier Cuervo, who together with our host Mayte Tortosa, immerses us in the fascinating world of no-code and low-code. This trend is revolutionizing web development and e-commerce, allowing businesses to quickly adapt to technological demands without the need for extensive programming knowledge.
During the conversation, Javier highlights the importance of platforms such as Shopify , which have become essential tools for any digital business. Shopify, in particular, is praised for its ease of use, allowing users to create online stores in a matter of hours, even without prior coding experience. This accessibility translates into a significant reduction in costs and time, without compromising the quality of the website.
In addition, it discusses the evolution of Shopify, since its conception in 2004 by Tobias Lütke, a snowboarder who was looking for a simple solution to sell his products online. Since then, Shopify has grown exponentially, now offering a range of services including Shopify Plus, a solution for larger businesses that need greater customization and advanced capabilities.
The dialog also covers the importance of checkout in the e-commerce , where Shopify stands out with the best conversion rate on the market, thanks to its optimization and ease of use. This feature, combined with the stability and robustness of the platform, ensures that merchants can offer an exceptional user experience, thus increasing the likelihood of conversion and customer loyalty.
To close, our hosts reflect on how tools like Shopify are democratizing web development, allowing marketing professionals and entrepreneurs without technical backgrounds to manage and innovate in their digital businesses effectively. This transformation not only facilitates entry into new markets but also enhances creativity and business agility.