On Sunday, August 18, at eight o'clock in the evening, a moment awaited for seven months arrived for LejanBrand.com, the new company of respectful footwear for children, which has been Barefoot, barefoot footwear for adults, but in this case for children. This launch was a milestone in the evolution of the brand, the result of meticulous work, always with a strategic vision, in which we have been involved since we learned about the project two years ago.
Proportione has accompanied Far away from the beginning, defining the strategy, helping to build the team and selecting the right technologies. Together with Alejandro "Lejan", a leading podiatrist and Raúl Riolobos, with his experience in entrepreneurship and leadership at SeedRocket, we have worked at each stage of the project to ensure its success.
The decision to launch the product on a Sunday was a calculated risk. We knew that any technical glitches could be critical due to the lack of support available that day. However, we rely on a platform where we have proven experience to respond to the expected traffic and load without the need for emergency auto-scaling, and that everything will run smoothly.
The choice of Shopify was key. At Proportione, we selected it for its ease of development and management, allowing LejanBrand.com to launch quickly with low fixed costs. Shopify is a platform that we recommend in many startups for its excellent checkout process and ease of use, which requires no programming skills. Although it is less complex than solutions such as Adobe Commerce, Salesforce or SAP Commerce, its simplicity and efficiency were decisive for this launch.
The impact was immediate: in the first hour there were 2,500 people on the website in attendance, 500 of them simultaneously in the cart, and the conversion rate exceeded 50%. This data is brutal in e-commerce, where it is very rare that out of every two people who visit a website, one of them ends up buying, especially on a new page like LejanBrand.com. Thanks to the strategy and optimization worked on from the beginning, the customer experience was good at all times.
Stock management was another aspect that worked perfectly, ensuring that at all times the user was shown the availability of each of the sizes and colors, something that is not easy with 500 people on the cart page. 70% of the stock was sold out in the first 2 hours.
The loading times of the website were very good, always in less than 6 seconds according to Google Analytics data. This technical optimization positively impacted the customer experience, and also the revenue generated.
As for the Strategic SEO , we managed to get LejanBrand.com to the top position in all its brand variants in a matter of 24 to 48 hours. Google identified the page as highly relevant and trustworthy due to the excellent interaction of users, who not only visited the website, but also browsed various products and completed their purchases. This level of interaction is higher possible in e-commerce.
LejanBrand.com has passed a technical litmus test, and with this solid foundation we've helped build in strategy, technology, and people, they're ready to aim for much higher goals. This project is not only important on a professional level, but also on a personal level. From Proportione, we appreciate your receptivity and trust. This has been the beginning of an adventure that promises much more.