Label: Technology Strategy
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xAI's acquisition of X (Twitter): analysis and consequences
Elon Musk merges xAI with X (Twitter) in a strategic operation uniting advanced artificial intelligence with the largest global flow of human data in real time. At Proportione we see in this integration a clear logic and a decisive competitive advantage over models such as ChatGPT, since without abundant and updated data the AI would not be able to...
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GPT-4.5: OpenAI takes another step forward in AI, but the real change is yet to come
Artificial intelligence is advancing fast, but the strategy behind each release matters just as much as the technology itself. OpenAI has just presented GPT-4.5, a model that expands its knowledge and efficiency, but does not yet represent the great leap expected. This model is, in essence, an intermediate step before the arrival of GPT-5,...
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The alleged hacking of the Tax Agency: the real target was a private agency
What seemed like a massive cyberattack on the Tax Agency has taken an unexpected turn. After days of investigations, the AEAT has confirmed that there was no breach in its systems or data of compromised taxpayers. The real target was a private agency in Malaga, which handles tax information on small companies and individuals. The...
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What AI should I put in my company? Comparison and expectations for the future
Spoiler: ChatGPT is the best because it's the one we train the most among all This month, OpenAI presented a new artificial intelligence (AI) model, called o1, which marks an important advance in the ability to "reason". Unlike previous versions, this model can break down complex problems into simpler steps and solve them in a way that is easier to solve.
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Apple's AirPods Pro have been approved as headphones in the United States
The recent approval of AirPods Pro 2 as headphones in the United States by the FDA is not only an important milestone for Apple, but also a clear example of how massive investment in consumer devices can lead to extraordinary technological advances. What was originally an accessory to listen to...
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What is a tech wrangler?
These days, technology evolves at such a speed that companies cannot stay on the sidelines or miss a single minute of its evolution, because they would lose competitiveness. Most of the people who work in companies are not in a position to keep up with the pace of evolution. That is why we are ...
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In 8 months, agencies have laid off 5% of their staff. This is how technology is rewriting the rules of marketing
In a world where automation and artificial intelligence are transforming entire industries, the programming and marketing sectors are no exception. Recent projections indicate that the employment of programmers in the United States will fall by 11% between 2022 and 2032, with a loss of 147,000 jobs. But it's not just the...
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Zuckerberg and Spotify founder criticise a lot of regulation and little innovation in AI in Europe
Mark Zuckerberg, founder of Facebook, and Daniel Ek, founder of Spotify, have issued a warning to Europe about the risks of being left behind in the global race for artificial intelligence (AI) due to their fragmented and complex regulations. In a recent article, both tech leaders urge Europe to take a more open approach...
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Why Facts Don't Change Our Minds and Their Relationship to Change Management in Business
Resistance to change is a common phenomenon from an individual and organizational point of view. This is pointed out by James Clear, lecturer and writer of the global bestseller, Atomic Habits, focused on habits, decision-making and continuous improvement. In his article "Why Facts Don't Change Our Minds," he provides...
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EU Artificial Intelligence Regulation published: Implications for companies
In December, we explored the AI Act and its impact on digital transformation. Now, with the recent approval of Regulation (EU) 2024/1689 of the European Parliament and of the Council, it is crucial to understand how this regulation will affect technology strategy and people management in companies. Objectives and key areas of the regulation The Regulation of...