Label: Technology Strategy

Zuckerberg and Spotify founder criticise a lot of regulation and little innovation in AI in Europe
Mark Zuckerberg, founder of Facebook, and Daniel Ek, founder of Spotify, have issued a warning to Europe about the risks of being left behind in the global race for artificial intelligence (AI) due to their fragmented and complex regulations. In a recent article, both tech leaders urge Europe to take a more open approach...

Why Facts Don't Change Our Minds and Their Relationship to Change Management in Business
Resistance to change is a common phenomenon from an individual and organizational point of view. This is pointed out by James Clear, lecturer and writer of the global bestseller, Atomic Habits, focused on habits, decision-making and continuous improvement. In his article "Why Facts Don't Change Our Minds," he provides...

EU Artificial Intelligence Regulation published: Implications for companies
In December, we explored the AI Act and its impact on digital transformation. Now, with the recent approval of Regulation (EU) 2024/1689 of the European Parliament and of the Council, it is crucial to understand how this regulation will affect technology strategy and people management in companies. Objectives and key areas of the regulation The Regulation of...
According to Gartner, the barriers to implementing AI are difficulty in demonstrating value (49%) and lack of talent (42%)
It's not the technology, it's the people The adoption of artificial intelligence (AI) solutions in companies is marked not only by technological advances, but mainly by how organizations integrate strategy, technology, and people. This approach to technology and people strategy is crucial to overcoming common barriers and...

Premium footwear in Portugal: an opportunity for Direct-to-Consumer (DTC)
After Italy, Portugal has established itself as the second most expensive exporter of shoes in the world. This positioning is due to the combination of factors such as the high quality of the materials, the innovative design and the meticulous craftsmanship that characterizes Portuguese producers. Companies in the north of Portugal. In particular, they have...

Discover the consequences of Google's algorithm leak and adapt to the new SEO
After more than 25 years of secrecy, we have learned about Google's algorithm In May 2024, the digital world underwent a radical change with the leak of Google's search algorithm, a revelation that exposed previously unknown details about how this complex system works. Erfan Azimi, CEO of EA Eagle...

Google Cloud deleted UniSuper account by mistake
Last May 2024, a configuration error in Google Cloud resulted in the accidental deletion of UniSuper's account and data, valued at AU$135 billion. This incident affected 64,000 members of 37 Australian universities, highlighting the scale of the vulnerability they face...

Google's secret algorithm has been leaked and in this guide we explain how to take advantage of it
Organic traffic to grow organically Google is essential in our lives. When we want to buy something, we search on Google. If we want to gossip, let's go to Facebook. To see how celebrities dress, we use Instagram. But for buying things, Google is the preferred choice. In professional matters, LinkedIn is also important, but Google is still the...

Innovation vs. regulation: the battle of artificial intelligence in the heart of Europe
Europe is at a critical crossroads, where its traditional regulatory force, known as the "Brussels Effect," is facing an unprecedented challenge in the age of artificial intelligence (AI). As the European Union moves forward with the AI Act, an ambitious regulation aimed at guiding the development and implementation of...

Artificial Intelligence Solutions for Ecommerce
At the core of technological innovation and human depth, artificial intelligence (AI) and e-commerce merge to transform not only our business practices, but also our living environment. This union represents more than a technological collaboration; It is a symbiosis that is redefining the rules of the game in the market and...