Label: SEO Positioning
Is content marketing dead? New rules for search engine optimization
HubSpot and the decline of a volume-based strategy HubSpot is, without a doubt, one of the biggest names in the world of content marketing. This company, founded in 2006, has not only been a pioneer in popularizing the concept of inbound marketing, but has also developed tools specifically designed to...
In 8 months, agencies have laid off 5% of their staff. This is how technology is rewriting the rules of marketing
In a world where automation and artificial intelligence are transforming entire industries, the programming and marketing sectors are no exception. Recent projections indicate that the employment of programmers in the United States will fall by 11% between 2022 and 2032, with a loss of 147,000 jobs. But it's not just the...
A story about the importance of critical thinking in using ChatGPT for SEO
At a digital marketing agency, specializing in SEO, consultants were working on a new strategy to position a key client in the first results of Google. They were asked to imagine being the chief innovation officer of a large tech company facing a crisis: the leak of a secret of the...
Premium footwear in Portugal: an opportunity for Direct-to-Consumer (DTC)
After Italy, Portugal has established itself as the second most expensive exporter of shoes in the world. This positioning is due to the combination of factors such as the high quality of the materials, the innovative design and the meticulous craftsmanship that characterizes Portuguese producers. Companies in the north of Portugal. In particular, they have...
Discover the consequences of Google's algorithm leak and adapt to the new SEO
After more than 25 years of secrecy, we have learned about Google's algorithm In May 2024, the digital world underwent a radical change with the leak of Google's search algorithm, a revelation that exposed previously unknown details about how this complex system works. Erfan Azimi, CEO of EA Eagle...
Google's secret algorithm has been leaked and in this guide we explain how to take advantage of it
Organic traffic to grow organically Google is essential in our lives. When we want to buy something, we search on Google. If we want to gossip, let's go to Facebook. To see how celebrities dress, we use Instagram. But for buying things, Google is the preferred choice. In professional matters, LinkedIn is also important, but Google is still the...
OpenAI Sora: Create Realistic Videos with a Few Words
In the dizzying technological advancement we are experiencing in AI, OpenAI has taken a step into the future of audiovisual content with the launch of Sora, an artificial intelligence tool that promises to transform the way companies generate and use video. This novelty not only reaffirms OpenAI's leadership in...
The B2B commerce and marketplace revolution was presented at Shopify Editions Winter 2024
In today's eCommerce landscape, the updates to Shopify Editions Winter 2024 represent a fundamental shift for B2B businesses and marketplaces. As a Shopify Plus partner at Proportione, we look at how these innovations transform the approach to business from a technology and people perspective. B2B Catalog Expansion: A New Frontier...
Alternatives to Google Analytics 4 Data Confusion and Data Lag
Google Analytics 4 is a confusing and limiting evolution for digital marketing Google Analytics 4 (GA4) has come with significant changes that impact the way we interpret and use data. Although presented as an evolution, several aspects of GA4 have raised concerns among digital marketers. Here are four...
SEO audit: what is it and why is it crucial for your digital strategy?
What is an SEO audit? If you've ever wondered how to improve your website's performance in search engines, chances are you've heard about the importance of backlinks. But have you ever stopped to evaluate the quality of these links pointing to your website?...