Label: Digital Transformation
Is content marketing dead? New rules for search engine optimization
HubSpot and the decline of a volume-based strategy HubSpot is, without a doubt, one of the biggest names in the world of content marketing. This company, founded in 2006, has not only been a pioneer in popularizing the concept of inbound marketing, but has also developed tools specifically designed to...
The importance of having professional projects: keys to a full professional life
I have learned many things throughout my life and specifically professional career. I have worked as an employee, as a manager in 7 different sectors, I have been self-employed in projects for others, and as an entrepreneur and businesswoman... And if there is one thing that is very clear to me after all these years, it is that in my incessant search...
The new reality of retail: What does the dominance of Amazon and Mercadona mean for manufacturers?
A paradigm shift in retail The world of retail is undergoing an unprecedented transformation. With Amazon.es and Mercadona grabbing significant market shares in their respective sectors, the question is no longer whether manufacturers should join these platforms, but how to do so effectively. In this article, we'll explore the...
Advanced analytics as a cornerstone in strategic digital transformation consulting
Introduction In today's business environment, advanced analytics and strategic digital transformation consulting are critical to success. But how do these elements interrelate, and what impact do they have on business performance? Let's explore it. Key tip: If you're looking for an expert guide in this exciting field, I invite you to check out the services...