E-commerce with strategy
Your online store is not an isolated channel. It's the center of an omnichannel ecosystem that connects your customers where they want to be.
EE-commerce is no longer an option but a strategic necessity. But opening an online store is not enough. In Proportione we understand that real eCommerce is one that integrates with your physical business, who knows your customer, who personalizes their experience, and who generates actionable data to grow.
As specialists in bespoke enterprise eCommerce, we don't fit your business into a template: we build the sales ecosystem you need piece by piece. In-house development, Salesforce Commerce Cloud or whatever it takes. Lego mode: each piece fits with the others and can be replaced without knocking down the castle.
"Amazon cannot be omnichannel. But your store can."
— Javier Cuervo, CTO of Proportione
Modular Architecture
Custom development · Salesforce Commerce Cloud · API IntegrationsOur eCommerce philosophy
We don't believe in closed solutions that tie you to one provider. We believe in Modular architectures — Lego mode — where each component (catalog, checkout, logistics, CRM) is an independent piece that is connected by API. You can replace any part without touching the others. This is how a real eCommerce enterprise grows.
We work with Salesforce Commerce Cloud for large operations and with Custom developments when the platform has to adapt to the business, not the other way around. In both cases, the D2C approach allows brands to cut out intermediaries and establish a direct relationship with their consumers.
eCommerce is not a technological project. It is a business project that uses technology.
What sets us apart
A comprehensive approach that combines strategy, technology, and people to create memorable shopping experiences
Genuine omnichannel
We unify inventory, customer data, and shopping experience across all channels. Your customer doesn't notice the difference between online and offline because there isn't.
AI for conversion
Product recommenders, dynamic personalization, abandoned cart recovery, and predictive analytics. AI at the service of selling more.
Knowledge transfer
We do not create dependency. We train your team to manage and evolve the store autonomously. You need us to grow, not to survive.
Metrics from Day 1
Conversion dashboards, CAC, LTV, ROI per channel. Every decision is based on data, not intuition. We measure to continuously improve.
Lejan Brand
How we transformed an idea into the benchmark for barefoot footwear in the Spanish-speaking market
"Barefoot Bonito": when functionality meets style
Lejan Brand was born with a clear idea: to prove that footwear doesn't have to sacrifice aesthetics. Raúl Rodríguez, CEO and founder, had the footwear industry experience and customer knowledge. We provide the digital strategy and the technological implementation.
Together we designed an eCommerce ecosystem that doesn't just sell shoes: it creates community, educates about foot health, and connects emotionally with families looking for the best for their children.
The strategy was put to the test from day one: we documented the eCommerce architecture for the launch of Lejan and the decisions that prepared its infrastructure.
Raúl Rodríguez
CEO & Founder, Lejan Brand
When we started Lejan, I knew I wanted to create something different in the barefoot footwear market. Proportione understood our philosophy from day one and helped us translate it into a digital experience that connects with our customers.
They didn't just give us an online store: they gave us a system that allows us to scale, understand our customer and make decisions based on real data. Today Lejan is a recognized brand and a large part of that success is due to the strategy we built together.
eCommerce Services
Everything you need to sell online with strategy
Tailor-made eCommerce enterprise
Modular architecture on Salesforce Commerce Cloud or in-house development. Each part — catalog, checkout, payments, logistics — is integrated by API and can be evolved independently.
D2C Strategy
D2C strategy with development adapted to your operation. No generic templates: your direct channel, your rules.
Omnichannel integration
Unification of inventory, BOPIS, customer data and dynamic pricing between channels.
AI and automation
Recommenders, personalization, predictive analytics, and abandoned cart recovery.
Analytics and optimization
KPI dashboards, A/B testing, CRO and automated reporting for informed decisions.
Marketing automation
Smart email marketing, SMS, retargeting, and built-in loyalty programs.
Case Study
Lejan Brand: from zero to flagship in 18 months
Shopify architecture, conversion stack and scalability for a barefoot footwear brand with 238K followers and peaks of 2,500 concurrents.
See full case →