Silo-free architecture
Javier leads Proportione 's technological vision with an approach that integrates architecture, business strategy and organizational capacity building. Design technology architectures that eliminate information silos — disconnected systems that fragment customer experience and decision-making.
With more than 15 years leading digital transformation projects for Fortune 500 companies, his philosophy is clear: the best solution comes from understanding the real problem. Listen first, work later.
Areas of expertise
E-commerce and Omnichannel
Design and implementation of B2B and B2C platforms. Integration of digital and physical channels.
Enterprise AI Strategy
Multi-model orchestration: Claude for code, Perplexity for research, ChatGPT for writing. Practical framework for CEOs.
Digital Transformation
Migration from analogue to digital models. Technological roadmaps aligned with commercial strategy.
Cybersecurity Forensics
Forensic analysis of IT systems. Incident investigation and data recovery for court cases.
Professional career
Strategic technology consulting. Two complementary profiles with one goal: to help companies grow with technology, not in spite of it.
Strategic advice on technological architecture and product decisions.
Leadership of the e-commerce practice in a leading technology consultancy. Implementation of CRO strategies and AI-based personalization for Tier 1 retailers.
Central Lechera Asturiana Institute for Personalized Nutrition. Spanish Microbiome Project published in Nature. Ingenia Startup and NutraIngredients Awards.
Gartner Cool Vendor 2014. CRO strategies for 100+ retailers. Tier 1 customers: Toys R Us, Phone House, El Ganso.
Gartner Cool Vendor 2014Training
Ph.D. in Business Innovation (DBI)
University of Aveiro · DEGEIT
Ongoing
Executive MBA
School of Industrial Organization (EOI)
Bachelor's Degree in Chemistry
University of Oviedo
Research
Three research lines
Avian · Responsible AI · ProVisio · BI with Generative AI · Cognitio · learning with AI
ORCID
Complete publication record · 0009-0006-7134-2894
Zenodo · ResearchGate
Open posters, data, and software, with DOI
Strategic Thinking
The 20-60-20 Rule
Context (20%): the person frames the problem. Generation (60%): the AI produces at scale. Criterion (20%): the person decides and responds. Proprietary framework, published and validated in the classroom. View research →
More strategy, less code
The demand for programmers falls. The demand for technology strategists is rising. The value is in knowing WHAT to build, not just HOW.
Silo-free architecture
All data speak the same language. Better informed decisions across the organization.
Teaching and mentoring
Professor in MBA and executive education programs
Shall we talk about your project?
No obligation. No generic PowerPoints. Real experience only.
Contact