The Human Loop
Mayte leads Proportione with a clear premise: there is no genuine digital transformation without the transformation of people. His approach integrates organizational development, executive coaching and business strategy to ensure that each transformation is adopted, measured and sustainable.
With more than 25 years leading transformations in companies such as HP, Banco Pichincha and YUGROW, his philosophy is straightforward: impositions do not change behavior. Real change happens when each person discovers why it is necessary.
Areas of expertise
Organizational Transformation
Redesigning structures, processes, and culture so that people work with technology, not against it.
Executive Coaching
GROW methodology applied to leaders and teams. Development of competencies, conflict resolution. 700+ certified hours.
Customer Experience
Real omnichannel that integrates digital and physical channels. Data-driven personalization with respect for privacy.
Talent Development
Training programs, career plans, change management. Coaching young people at risk of exclusion.
Professional career
Integral transformation leadership: strategy, technology and people. Accompaniment that ensures real adoption of the change, not just technical implementation.
Creation and scaling of an online executive coaching platform. Complete rebranding, digital strategy and sustained growth. Integrated into Proportione as a line of business.
Transformation from a representative office to a full bank. Redesign of organizational structure, creation of new areas (Risks, Audit, Operations) and development of the commercial network.
Design of the pioneering e-HR portal @hp. Management of the HP-Compaq merger: adaptation of organizational structures and evaluation of positions.
European Humanistic Coaching for executives and teams. Tested and accredited GROW methodology. Aligned with the UN 2030 Agenda and values of social responsibility.
Training
Master in Professional Coaching
Universidad Autónoma de Madrid
700 hours · European Humanistic Coaching
Law Degree
Universidad Autónoma de Madrid
Labor and Community Law
Master in Human Resources
Centro de Estudios Garrigues
Esp. Compensation and Benefits
Strategic Thinking
From the inside out
Genuine transformation occurs when each person discovers, in their own reflective process, why change is necessary and what they need to do.
The Five Pillars
Freedom, Consciousness, Responsibility, Action, Commitment. Five concepts that underpin all real change in people and organizations.
Knowing how to look, knowing how to listen
The will to want to observe, listen, ask questions versus presuppose. That's what differentiates good leaders.
Teaching and mentoring
University professor and executive trainer
Are we talking about transformation?
No impositions. No magic formulas. Just real accompaniment.
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